It's Pronounced "My"

Hey! I'm Mai. I'm a writer by trade, and a creative at heart. Currently, I'm a freelance consultant at Character, a branding and design agency. I'm working on brand identity projects for clients in tech, games, and fitness. More specifically, I do the brand voice and naming things.

When I'm not writing for work, I'm writing about life and relationships, learning how to make a game, or a third thing that's yet to come to fruition.

If you've got projects around verbal identity, brand strategy, or copywriting, let's team up!

mai.koythong@gmail.com

SHOUT OUTS

"Not only is Mai a talented writer, but she has also blossomed into a true creative leader. A transition that's due to her innate ability, but more importantly, her proactive willingness to take on a bigger role in her projects. Beyond her work, Mai is also one of the best collaborators I've seen in my career. She cares deeply about the success of her teammates and fellow writers, and invests a great amount of time and effort to ensure that she can help them achieve their best."

- Rich Elmore, Senior Marketing Director at NFL

"Mai was the heart, brain, and muscle behind many of my team's most impactful projects. Her quality of work, sincere collaborative mindset, and creative ambition made her a sought after force multiplier. Mai is a multiple-threat creative copywriter - capable of creative and strategic direction of campaigns and tactics, from developing positioning statements, log lines, and brand pillars through 'making the thing.'"

- Chad Wavell-Jimenez, Head of Growth at Scopely

"Mai is a very rare creative, one who is truly capable of original and creative thought yet at the same time able to be amazingly organised and conscientious. I honestly can not recommend her highly enough. She punches way beyond her weight and manages to always have a smile on her face. A pleasure to work with."

- Charlie Byron, Senior Director of Brand Marketing at Omada Health

CLIENTS

Character, League of Legends, Stellari, Sonic the Hedgehog, Words With Friends, Empires & Allies, iStock, Procter & Gamble, ScalpMED, Getty Images, Caress, IZZE, Jarritos, Honda, Mandalay Bay Casino & Resort, The University of Texas at Austin

SHINY ITEMS

2019 - The Shorty Awards // Best in Games (Winner)
2019 - The Shorty Awards // Best in Multi-Platform Campaign (Finalist)
2016 - Shorty Awards // Twitter Presence (Finalist)
2015 - IAC // Best Photography Integrated Ad Campaign
2015 - IAC // Best Of Show Integrated Ad Campaign
2015 - CLIO Key Art Awards // Games: Social Media (Silver)