League of Legends
Star Guardian Narrative
Star Guardian, a magical girl-inspired skin line in League of Legends, was making its return with a whole new roster of champions. After seeing huge success with the music video launch the year before, we wanted to go deeper into the universe and show players we were committed to building out a world that went beyond paying homage.
While I primarily contributed to marketing on this campaign, I also had the unique privilege of working with the senior narrative team to launch Star Guardian on Universe, the official source for canon in the League of Legends world. I wrote the biographies for Star Guardian Ahri, Miss Fortune, Soraka, Syndra, Ezreal, Lux, Jinx, Janna, Lulu, and Poppy.