P&G
New York Tough Campaign

Challenge: Make P&G products relevant to the most marketed-to consumers in the U.S—New Yorkers.

Idea: There's a unique toughness that's earned from living in New York. P&G products have it, too.

These ads appeared on digital banners, in magazines, and in subway posters.


Role: Copywriter

 

©2020 by Mai Koythong