League of Legends
Sett Champion Spotlight

Challenge: Introduce League of Legends players to the game's newest fighter: Sett, the Boss. 

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Idea:  Unapologetically lean in to all the anime fighter tropes with his Champion Spotlight.

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Results: 3.5 million views.

Plus, 75% of players stated increased interest to play Sett after watching this. That's the power of anime.

This spotlight was part of a larger campaign that I also led as creative director.

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Role: Copywriter