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League of Legends

Qiyana Campaign

Challenge: Introduce League of Legends players to the game's newest assassin: Qiyana, Empress of the Elements.

Idea: I'm always in my element.

Qiyana is a cutthroat, unapologetically confident warrior princess who can harness the power of water, grass, and rock from her environment. We made a commanding statement with her arrival through a motion graphics teaser (below), as well as a champion trailer and champion spotlight once she was available to play.

Role: Creative Director 

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