League of Legends
Challenge: Introduce League of Legends players to the game's newest assassin: Qiyana, Empress of the Elements.
Idea: I'm always in my element.
Qiyana is a cutthroat, unapologetically confident warrior princess who can harness the power of water, grass, and rock from her environment. We made a commanding statement with her arrival through a motion graphics teaser (below), as well as a champion trailer and champion spotlight once she was available to play.
Role: Creative Director