iStock
Repicture Love Campaign

Challenge: Stock photos aren't exactly known for having relatable or usable assets. Businesses typically have to choose from a wide range of characters in awkward, unrealistic situations posing on white backdrops. How do we show our audience that iStock is different?

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Idea: Publish assets from iStock's library during Valentine's Day that show the array of diverse and relatable content available.

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Role: Copywriter