League of Legends
Sett Champion Spotlight

Challenge: Introduce League of Legends players to the game's newest fighter: Sett, the Boss. 

Idea:  Unapologetically lean in to all the anime fighter tropes with his Champion Spotlight.

Results: 3.5 million views.

Plus, 75% of players stated increased interest to play Sett after watching this. That's the power of anime.

 

This spotlight was part of a larger campaign that I also led as creative director.

Role: Copywriter