League of Legends
Sett Champion Spotlight
Challenge: Introduce League of Legends players to the game's newest fighter: Sett, the Boss.
Idea: Unapologetically lean in to all the anime fighter tropes with his Champion Spotlight.
Results: 3.5 million views.
Plus, 75% of players stated increased interest to play Sett after watching this. That's the power of anime.
This spotlight was part of a larger campaign that I also led as creative director.