League of Legends
Star Guardian Campaign
Challenge: Star Guardian, a magical girl-inspired skin line in League of Legends, was making its return with a whole new roster of champions. After seeing huge success with the music video launch a year ago, we wanted to go deeper into the universe and show players we were committed to building out a world that went beyond paying homage.
Campaign: We created an interactive quiz so players could share which new Star Guardian they most aligned with, and a promotional video below to welcome the newest cast members. We also launched the thematic on Universe, the official source for canon in the League of Legends world. Starfall, the short story we collaborated with the Narrative team on, helped bring the Invasion game mode to life during the Star Guardian in-game event.
Role: Lead Copywriter